Ĭustomers buying the new model pay for the "privilege" of novelty with a mark up, subsidising customers buying the older models at discount. They then saturate inventories throughout the supply chain, while planning from the outset for the discount curve at end of life.Įnd of life firmware updates allow to keep charging full price for longer (or reduce the discount percentage for a while). This allows Sony to churn out more pieces per production run (more pieces per run = lower production cost per piece and potential for higher margins).
Yes, contrary to others they do officially keep them in line-up, but sell them at heavy discounts, while production has long been stopped.
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